About us

Founded in 1971 by Donald and Eleanor Keator, Norwich Beverage Corporation (NBC) began on Berry Street in Norwich. With fresh and innovative ideas and a competitive spirit in the beer industry, Norwich Beverage was able to expand to State Highway 23 in 1985. Norwich Beverage distributes to over 400 customers in Chenango, Delaware and Otsego counties. We represent family values with our business being a family heirloom. Over the last four decades, Norwich Beverage has been owned by two generations, Donald and Eleanor and their son, James Keator. We strive for exceptional customer service and quality products.